TotalBusyness is the concept of looking at any business as a one and total process, from the market place to the dynamic and live strategy implementation.

The journey starts with defining the market where the business is looking at, followed by identification of resources required for making the business such as Human Resources, Products and Services as well as the Customer who is the most important one.

What comes next, is the market details which give the business leaders the comprehensive overview of what are the available ground to play in the market.

Having the above mentioned data in hand, the sales process is going to be started.

Any business, obviously, needs to have a target which is a financial goal as numbers in most of the cases, if not always. This is the point that Sales Management comes into the picture.

There is no way to manage the numbers, but there are a lot of possibilities for managing the activities which ultimately lead to the targeted numbers by the business leaders.

But how to define the target? By Guess? Or By Dream ?

Perhaps all the business targets have a bit of Dream or Wish element in, but usually the solid business target is the output of the Strategy! So, before starting to manage the sales towards the target, the business needs a strategy. Regardless how simple or complex is a strategy, it needs to have a Vision.

Without vision, any business get lost at the end. Without vision, no reliable target can be set and having no reliable target, no Sales Management method can lead the show.
Only after having the strategy in hand, the movement towards target can start with confidence. The strategy acts as a road map for any activity and at the same time any activity needs to be in line with the strategy. The strategy but is a dynamic topic. Market is dynamic, therefore the strategy needs to be so.

While the business is driving towards the target by following the road map, it needs to keep sharp eyes on the milestones and road signs. This is the point that Business Performance Indicators enter to the scene. Any business needs to measure its performance along the road and ultimately against the strategic criteria.

If you don’t watch the engine temperature, you might be forced to stop in the middle of the way and never reach the destination even if you were fast and careful enough to reach quick and safe.

You may even see the destination in only a few miles ahead while failing to move forward. Standing a few miles behind does not mean that you reached the targeted destination.

Measuring the performance against the set-points is probably the most important thing that any business should take into consideration, in order to follow the defined road map by the strategy.

The TotalBusyNess concept tries to draw a management method by looking at the business as a whole and not as several splits of activities, which at the end all are necessary but only at disposal of the whole concept.

In this view, business can be in analogy with human body. The body consists of several organs and systems where are working together with defined procedures and tasks in order to ultimately keep the human being healthy and functional as a whole.

If the liver got an issue which needs to be taken care of, obviously the doctor treats it with consideration of the side effect that this treatment might have on other systems.

If the focus is only on one organ without having a permanent consideration of the human being as a whole, the outcome can be that the liver is fixed while, for instance, kidneys got a problem consequently. It means the human being is not still healthy even though the problem with the liver is already fixed.